AppSec Israel 2016

Search engines optimization (SEO) is a technique being used by web sites owners in order to improve visibility and traffic to their web site. Legitimate SEO activity will use optimization techniques such as: changing structure and textual usage of the web site pages, publication in social media and web forums that will referrer relevant users.
The ultimate goal of SEO campaign is to promote web site ranking in the leading search engines, having the promoted web site returned in the primary result page once searching for relevant terms and keywords. 

In the presentation I’m going to present what happens when threat actors get into the world of SEO campaigns abuse SEO optimization techniques and moreover, use all kind of attack techniques such as SQL injection and open redirects in order to manipulate search engines ranking.
I will also evaluate some of the SEO attacks and the manipulating techniques, try to determine who are the victims in this story, check if these attacks achieved their goal and supply more interesting insights on the world of “Blackhat SEO”.